Effective Date: October 21, 2025

Dermatology Associates of Oxford Privacy Statement

Introduction

Dermatology Associates of Oxford provides a website, https://daoxford.com, which allows our patients and other users to view health-related information, communicate with our practitioners and staff, arrange for clinical and health plan services, and access additional resources.

This Privacy Statement applies to the Website, which is owned and operated by Dermatology Associates of Oxford (“Dermatology Associates of Oxford,” “DAO,” “we,” or “us”).
This Privacy Statement describes how Dermatology Associates of Oxford collects and uses the personal information you provide, and other information that is collected from your use of the Website. It also describes the choices available to you regarding our use of your personal information and how you can access and update this information.

All protected health information maintained by Dermatology Associates of Oxford, including information you provide through the Website, is also subject to our Notices of Privacy Practices issued under the Health Insurance Portability and Accountability Act (“HIPAA”). These Notices may contain additional provisions relating to the use and disclosure of your information beyond the terms of this Privacy Statement.

Dermatology Associates of Oxford is committed to protecting the privacy of the users of the Website. We will use and disclose your personal information as stated in this Privacy Statement.

Use and Disclosure of Health Information

Use and disclosure of health information includes using the information to provide treatment, make payments, and conduct ongoing quality improvement activities.

Our use and disclosure of an individual’s personal information (including health information) is limited as required by state and federal law.

We will not give, sell, rent, share, or trade any of your personal information with any third party except as outlined in this Policy or with your consent.

Security

The Website has security measures in place intended to help protect against the loss, misuse, unauthorized access, or alteration of information under our control.

These measures include encrypted connections, HIPAA compliance, and SSL (Secure Sockets Layer).

Despite these measures, the confidentiality of any communication or material transmitted to or from us via the internet, text message, or email cannot be guaranteed.

At your discretion, you may contact us at the mailing address or telephone number listed in the “Questions, Complaints, and Contacts” section at the end of this Privacy Statement.

Revisions to the Privacy Statement

We may revise this Privacy Statement from time to time as we add new features or modify how we manage information, or as laws change that may affect our services.

If we make material changes, we will post notice of this on our Website prior to the changes becoming effective.

Any revised Privacy Statement will apply both to information we already have and to new information collected after the change takes effect.

Effective Date: October 21, 2025

We encourage you to periodically reread this Privacy Statement to stay informed of any changes that may affect you.

Collecting, Using, and Disclosing Personal Information

Except as disclosed in this Privacy Statement and the Terms and Conditions, we do not collect personally identifiable information about visitors to the Website.

(a) Information You Provide

We may collect the following personal information from you:

• Contact information such as name, email address, mailing address, and phone number
  
  

• Age or date of birth
  
  

• Unique identifiers such as username, account number, and password
  
  

• Preferences such as preferred first name or communication preferences
  
  

• Health or medical information
  
  

• Credit card information
  
  

• Medical record or health record number
  
  

(b) Information Collected Automatically

When you use the Website, we may automatically collect:

• Log information (browser type, access times, pages viewed, IP address, referring page, etc.)
  
  

• Device information (hardware model, operating system, mobile network information, etc.)
  
  

• Cookies and tracking technologies (cookies, web beacons, or tracking pixels) used to improve our services and measure engagement
  
  

For more information about cookies, and how to disable them, see the “Preferences” section below.

(c) Information from Other Sources

We may collect information about you from third parties, including identity verification services, credit bureaus, mailing list providers, or public databases.

If you log in through a social media site, we may access certain information from that site (such as your name or account details) in accordance with that site’s authorization procedures.

Use of Information

We may use information about you to:

• Schedule appointments with our providers
  
  

• Send you requested product or service information
  
  

• Respond to customer service requests
  
  

• Administer your account
  
  

• Send you newsletters, text messages, or email communications
  
  

• Respond to questions or concerns
  
  

• Improve our website and marketing efforts
  
  

• Conduct internal quality improvement or business analysis
  
  

• Carry out any other purpose for which the information was collected
  
  

Disclosures

We may disclose personal information to any person performing audit, legal, operational, or other services for us.

Whenever possible, information that does not identify an individual will be used.

We may also disclose your personal information:

• As required by law (e.g., subpoena or legal process)
  
  

• As described in our HIPAA Notices of Privacy Practices
  
  

• To protect our rights or the safety of others
  
  

• To investigate fraud or comply with government requests
  
  

• To protect the security and reliability of our Website
  
  

• If Dermatology Associates of Oxford is involved in a merger, acquisition, or sale of assets
  
  

• To third parties with your prior consent
  
  

• As otherwise disclosed at the time information is collected or with your explicit direction
  
  

We may also share aggregated or de-identified information, which cannot reasonably be used to identify you.

Re-Targeting

We may partner with third-party ad networks to manage advertising on other sites. These partners may use cookies and web beacons to collect non-personally identifiable information about your activities and provide Dermatology Associates of Oxford ads elsewhere online.
If you wish to opt out of targeted ads, you may email dermassociatesoxford@gmail.com.

Please note that opting out does not remove all advertising—only targeted ads.

Emails and SMS Text Messaging

We may use third-party vendors to help manage email or text communications. These vendors are only authorized to contact you on our behalf and cannot use your contact information for any other purpose.

You can revoke permission to receive messages at any time by following the unsubscribe link in an email or replying “STOP” to any text message.

Evaluation and Quality Improvement

We may periodically ask users to complete surveys to improve our services. Survey responses may include demographic data (e.g., age, gender, education) but not specific medical details.

We may contact users for follow-up when necessary for quality improvement.

Messages and Transactions

Comments or questions sent to us may be shared with DAO staff or healthcare professionals best suited to respond.

Data related to online interactions may be stored in secure systems connected to appointment scheduling or patient management.

Credit Card Transactions

If you provide credit card information for payments, we will handle it securely in compliance with applicable standards.

Data Integrity and Access

If your personal information changes, or you wish to update or delete it, please contact us using the information below.

We will respond to all access requests within 30 days.

Children

We do not knowingly collect information from children under 13. If such information is discovered, we will delete it promptly.

Opt-Out

You may request to discontinue receiving information from us at any time by using the unsubscribe link in emails or replying “STOP” to texts.

All communications will include opt-out instructions.

Other Requests to Limit Use and Disclosure

You may request that we limit our use or disclosure of your personal information as permitted by law.

If we deny your request, you will receive written notice.

Federal law requires us to honor certain restrictions when you have paid for specific healthcare services in full.

Data Retention

We retain your information as long as your account is active or as needed to provide services and comply with legal obligations.

Links to Third-Party Websites

Our Website may include links to other websites whose privacy practices differ from ours.

Please review their policies before submitting information.

Questions, Complaints, and Contacts

If you have any questions about this Privacy Statement or your dealings with the Website, please contact:

Dermatology Associates of Oxford
1626 Highway 30 East
Oxford, MS 38655

Phone: 662-371-1326
Fax: 662-371-1325
Email: dermassociatesoxford@gmail.com